With a full time PR coordinator, IS has a thriving reputation in the industry as a market leader as well as a strong presence in the mainstream media. Our products are often featured in a large array of home and lifestyle magazines, as well as popular children's publications, women's magazines, major publication Newspapers, trade magazines and several of the large circulation industry gift guides.
With such a huge variety of brand new and exclusive products in the IS range, it is no surprise that these items receive such substantial coverage in so many, and such a variety of publications. We have our finger on the pulse of the industry and are forging the progression of not only the gift giving, but also the homewares and toy markets. Our key suppliers are internationally recognised and distribute exclusively through IS in Australia. Many of our designers are based in London, the US and various parts of Europe, and produce product lines that are at the forefront of market trends and are always advancing into new and exciting territory. IS are excited to be the vehicle for this type of innovation and progress and we truly pride ourselves on our recognisable point of difference in all our unique and personally chosen products in the range.
- We advertise in the major trade fair guide books. In January, we included an insert of our latest catalogue in the Sydney Fair Guide which was sent to over 16,500 retailers and will do the same in August.
- Fortnightly e-newsletters, showcasing our latest products as well as items that we want to promote heavily due to seasonal product demand. PLEASE email gillian@isgift.com TO SUBSCRIBE
- A full time public relations coordinator who concentrates on gaining editorial features in all related consumer and trade newspapers and magazines, as well as updating our comprehensive website daily. Gillian Asbury; Public Relations Coordinator gillian@isgift.com
- Advertising in all trade magazines, as well as advertising in consumer magazines seasonally.
- Point of sale displays for stores.
- Window Dressing to promote our ranges in key retail outlets.
Although IS is a company run for profit, we understand our global responsibilities. We are a major contributor to not-for-profit organisations. Our latest major project is a seaweed farm in East Timor. Over the past few years iS has donated $700,000 to Opportunity International. IS also contributes to the Humane Society International. We recently began sponsoring a bear that was rescued by the Bhopal Rescue Centre after years of being mistreated as a dancing bear. He is now on the road to recovery at his new found home in the sanctuary and we were pleased to name him "Independence".
Other charities IS are proud to support:
- Barnardos Australia
- Breast Cancer Research Association
- Guide Dog Association
- Lion Club of Manly
- Matthew Talbot Hostel
- Medecins Sans Frontiers
- Museum SHS Assc
- Australia Red Cross
- Royal Flying Doctor Service
- Vision Australia
- RSPCA
- Salvation Army
- The Smith Family
- The Wilderness Society
- Youth off the Street
- World Vision Australia
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